Overview

Big Idea – “Grow Disciples Who Grow Disciples: a biblical family that discovers, equips, and activates believers until unstoppable missional momentum takes root everywhere we go.” ​

Partnering with Phil Taylor (Executive Producer), I translated Hill Country’s mission and 40‑year church‑planting heritage into a unified visual language that balances stability and warmth. From a hill‑crest logo set and cross‑icon patterns to a deep‑blue / river‑blue palette, every element points back to the same story of multiplying disciples and churches across northwest Austin.

My Contributions

• Distilled stakeholder insights into the big idea statement and five core tone words that anchor the guide.

• Designed the logo family—stacked, horizontal, and icon marks—with clear‑space and minimum‑size rules.

• Built the color palette (Deep Blue, River Blue, Pearl, Black, White) and selected the Hanley Pro / Montserrat type stacks for print and web.

• Curated the tone board, cross‑icon pattern set, and photography guidelines that create visual cohesion across ministries.

Collaborative Team

• Phil Tayler – Executive Producer | client relations, scope & budget alignment

• Missy Anderson & Jasmine Holliday – Project Managers | schedules, deliverables, stakeholder feedback

Deliverable & Impact

The final brand‑language guide, logo specs, color and typography standards, pattern library, photography cues, and “dos  & don’ts” equip Hill Country Bible Church to roll out a cohesive identity that rallies volunteers, clarifies communications, and visually proclaims its disciple‑multiplying mission in every medium.