Overview

Bright Solar is a subsidiary of Freedom Forever and is responsible for the qualifying and scheduling of customer’s who were interested in solar panel systems for their residence. The goal of the project was pretty straight-forward. The client wanted to update their brand identity in a minimal way that served the purpose of just making it more legible while introducing solar technology into the mark. They also wanted to subtly tie it back to Freedom Forever, which is why I went to change the primary color to yellow.