Overview

Partnering with Phil Tayler (Executive Producer), I translated Anderson Hills’ personality and mission into a unified visual language. The system codifies how the church looks, feels, and speaks, from a flexible hill-crest logo set to a five-tone color palette that embodies openness and trust. Clear spacing rules, type hierarchies, and photography guidelines ensure that every bulletin, slide, and T-shirt points back to the same story of forward momentum and generational discipleship.

My Contributions

• Distilled stakeholder interviews into the upswing big-idea statement and five core tone words.

• Designed the logo family, establishing wordmark, horizontal, and icon variants with precise clear-space and minimum-size standards.

• Built the color palette (Sky Blue, Shadow Blue, Yankee Blue, Bondi Blue, Isabelline White) and selected Oswald / Montserrat type stacks for print and web.

• Curated the visual-inspiration and pattern boards, including the signature hill-stroke graphic used across signage and social media.

Collaborative Team

• Phil Tayler – Executive Producer | client relations, scope & budget alignment

• Sarah Nash – Project Manager | schedules, deliverables, stakeholder feedback

Deliverable & Impact

The final brand-language guide, logo specs, color and typography standards, tone board, patterns, and usage “dos & don’ts” equips Anderson Hills to roll out a cohesive identity that rallies volunteers, clarifies communications, and visually proclaims the church’s upswing mission in every medium.