Overview

Founded in 2011 as Freedom Solar, today Freedom Forever is one of the nation’s leading residential solar installers with a primary focus on making the installation process the most efficient and quickest in the industry. Named one of Inc. 500’s fastest-growing companies in 2018 and 2019, Freedom Forever is quickly becoming a household name across the United States.

The client’s goal for this rebrand was to modernize the look of the logo while maintaining its heritage through its original color palette. The transition from the name Freedom Solar to Freedom Forever was thoughtfully chosen to allow for an expansion into the energy market outside of just residential solar installation. The solution we landed on was to incorporate the combination of the infinity symbol and a lightbulb. I also included 7 dots that tie into their 7 core values.

I was fortunate enough to oversee an incredible creative team of video producers, motion designers, copywriters, and graphic designers.